Article from my creative blog: https://www.ladykylie.de/post/as-an-illustrator-should-i-only-have-one-strong-style
I engage in creativity not only within the realms of branding and graphics but also as an artist specialising in illustration.
I enjoy expressing my art in diverse styles, though at times, I ponder whether this diversity may lead people to perceive a lack of a consistent brand in my works.
When I embark on projects featuring various styles, it feels like I might be compromising a potential “brand.” Yet, my passion lies in experimentation and embracing the learning process from different styles, allowing me to express them authentically.
Is it necessary for us all to distil our illustrations into a brand, doing only one style, risking stagnation, and labelling it as a robust style, foregoing exploration outside of that defined boundary?
Exploring the prospect of creating a personal brand across various illustration styles within our overarching brand requires certain considerations:
Foremost, a clear purpose must be defined.
Whilst crafting a personal brand isn’t inherently complex, ensuring your…